Officially Lucky

Obama's graphic designers. Excellent logo lesson: learn to be flexible

I just ran across this post on the Speak Up blog, The Hardest Working Presidential Candidate Logo, and thought others might enjoy it. It really speaks to how the Obama campaign have employed some really thoughtful designers / design firms to build and push the "branding" of the Barack Obama 2008 campaign. This particular article is how their team have molded their core image to play towards many disparate groups of people without losing the message. [a] nice designer from Nike e-mailed me pointing out the "ridiculously nice" (as he put it) implementation of the logo under the "People" section ...