One that quickly went viral - designed in a lark by Aurich Lawson, creative director of the technology news website Ars Technica - is labeled the “proper technique for exiting aircraft” and shows a generic figure descending an inflatable slide with two beers in hand.
“Watching people root for him … is half the fun,” Lawson said in an e-mail. “The reaction makes the event larger than life, kind of catapulting it into myth status overnight.”