Look at all the crap they were able to cut out of a single toy from a single line of toy from a single manufacturer. Imagine if 10 companies did this for every product line they make.

Imagine if 10,000 companies did this for billions of individuals products.

Imagine the impacts this would have on shipping costs, carbon output, landfill waste, and the price of the goods you purchase.

Everyone wins:

One of the first products to launch with Frustration-Free Packaging is the Fisher-Price Imaginext Adventures Pirate Ship, which is now delivered in an easy-to-open, recyclable cardboard box. The new packaging eliminates 36 inches of plastic-coated wire ties, 1,576.5 square inches of printed corrugated package inserts and 36.1 square inches of printed folding carton materials. Also eliminated are 175.25 square inches of PVC blisters, 3.5 square inches of ABS molded styrene and two molded plastic fasteners.