Futzing and Resistance to Change
13 January 2008
Filed under Blogging, Health & Lifestyle, Marketing, Social Networking
Riding the train this morning to O’Hare, I read two great articles posted by Tara Hunt on her blog. Tara co-founded and works for Citizen Agency in San Francisco and is an Online Marketing Professional. That stuff is all in her about page, but as I’ve been subscribed to her blog over the past few days (and creepily following her on Twitter for a while… just kidding), I’ve come to really enjoy her posts.
The two recent posts I’m referencing are Futzing as the Future of Word and The Human Body Teaches Us to Embrace the Chaos. The first is about how knowledge brokers or individuals who are able to bridge the gaps between two disparate groups of people (e.g. think marketing and teenagers, or technology and the baby boomer generation) have become extremely important and are paid handsomely for their skills.
The second is a comparison about how your body adapts to the travails of exercise and diet as you enter your thirties, and how that relates to marketing:
Just like I can no longer take for granted that my body will respond to the same routines it responded to in 1999, businesses have to adjust to the way the market responds. Many businesses fall into the trap of having something work in the beginning, then formulating it so that it’s done the same way for subsequent years, then wonder why it doesn’t work anymore.
Both body and corporate resistance are issues I have to deal with on a fairly regularly basis and really hit home with me. One of the most challenging parts of my job are those concerning companies that their old methods aren’t going to work and they need to embrace change, and sometimes even chaos.
