South by Southwest Interactive
7 February 2008
Filed under Internet, Marketing, Programming, Social Networking, Technology
Yes, Jacqui and I are heading south this March. To Austin, Texas for South by Southwest, or SXSW as the kids say. A lot of really cool people from all over the country who also happen to be friends are going too. I am also excited to be attending my first conference in a long time where I am not media.
That means I can have fun, enjoy things, learn stuff, goof around with friends, stay up as late as I want, and get a pony for Christmas too!
For those who may not know exactly what South by Southwest Interactive is, just watch this video by ZeFrank.
So what should we definitely do when we’re in Austin? Furthermore, what good panels should I definitely not miss?
So far I am pretty sure I want to attend the following, but scheduling may work against me and I will most likely not likely get to see them all:
- Saturday
- AJAX and Flash Mistakes (Jonathan Boutelle)
- 10 Things We’ve Learned at 37signals (Jason Fried)
- Go For IT! Attracting Girls to Technology (Clare Richardson)
- Quit Your Day Job and Vlog (Tim Shey)
- The Suxorz: The Worst Ten Social Media Ad Campaigns of 2007 (Henry Copeland)
- The Weird Turn Pro: Crowdsourcing For Creatives (Derek Powazek)
- Worst Website Ever: That’s So Crazy, It Just Might Work (Andy Baio)
- Sunday
- A/B Testing: Design Friend or Foe? (Corey Chandler)
- 10 Tips for Managing a Creative Environment (Bryan Mason)
- Tools for Enchantment: 20 Ways to Woo Users (Kathy Sierra)
- Wireframing in a Web 2.0 World (Richard Rutter)
- Magic and Mental Models: Using Illusion to Simplify Designs (Jared M. Spool)
- Monday
- A Critical Look At OpenID (Jason Levitt)
- Building Developer-Friendly Web Service APIs (Ben Vinegar)
- Self Replicating Awesomeness: The Marketing of No Marketing (Brian Oberkirch)
- The Web Agency: There Will be Blood (Chris Bernard)
- What User Generated Video Means to Word of Mouth Advertising (Daphne Kwon)
- Tuesday
- Considerations for Scalabale Web Ventures (Chris Lea)
- Creative Collaboration: Building Web Apps Together (Paul Hammond)
- Secrets of JavaScript Libraries (John Resig)
- Using Entertainment to Create Effective Mobile Advertising (Adam Zbar)
I have bolded the items that I think will really help me out at my day job at Stone Ward. While I am the lead web developer there, I am increasingly being called on for my expertise in the ways of social networks, approaching bloggers and blogging, et cetera. It would be nice to have some time listening to the ideas and thoughts of some people who are smarter and who have more experience than I do.
If you’re going, what panels are you most interested in?

